Shaping a new vision for the Alliant Energy Center Campus

The Alliant Energy Center Campus:
Your gathering place

The Alliant Energy Center (AEC) is the premier convening and large-scale entertainment and event center in the greater Madison region. The 164-acre AEC encompasses all of the following facilities:

  • Veterans Memorial Coliseum

  • Exposition Hall

  • New Holland Pavilions

  • The Arena

  • Willow Island Festival Grounds

  • Clarion Hotel

In addition to providing area residents and businesses with opportunities to attend numerous family shows, concerts, sporting events, trade shows and agricultural expositions, the AEC also serves an economic engine and magnet for attracting out of town visitors. In 2016 alone, the AEC:

  • Hosted over 400 events

  • Welcomed over 800,000 attendees

  • Generated 177,000 room nights

  • Spurred $76 M in spending

  • Jobs

  • Taxes

About the Visioning Process

As the Madison region continues to grow and the existing AEC facilities age, it is essential to ensure that the Alliant Energy Center Campus is prepared to accommodate the events Madison wants to host today and tomorrow. The Alliant Energy Center Campus is a significant economic and cultural asset with tremendous impact on the community and region.

The Comprehensive Master Plan Oversight Committee has embarked on a four-phase, multi-year effort to develop a strategic vision and market-driven, financially sustainable design and plan for the entire 164-acre Alliant Energy Center campus:

Phase 1 -- Market, Financial, Facility, and Impact Analysis (Completed April 2017)

Phase 2 – Visioning Process (in process – to be completed fall of 2017)

Phase 3 – Campus Master Planning Process (2018)

Phase 4 – Long Term Implementation and Improvements (2020-2030)

The Phase 1 Market and Impact Analysis identified several opportunities for improving existing AEC facilities as well adding new ones on the campus and adjoining areas in order to create a more interesting and attractive destination for local residents as well as out of town visitors. The Committee will use this information, ideas generated from past studies, and input from the community to be obtained over the summer to create a Vision and Redevelopment Framework that will serve as the guide for all future phases. Central to this process is obtaining input from the community to ensure the Vision is truly reflective of community needs and desires and will have the support needed to move forward with implementation.

Where you weigh in . . . 

Please check back often as new documents will be added as they become available.

Tell us your ideas by taking the AEC Visioning Survey at Polco--and you will be entered to win nifty prizes at the same time!

...and don't forget to check back often for new documents and news!


If you have questions or you are interested in learning more about the AEC Master Plan Visioning Process, please check back to this website for updates and
contact us by sending your comments to our Dane County offices.