Shaping a new vision for the Alliant Energy Center Campus

The Draft AEC Vision and Implementation Framework Document is Ready for Your Review!

The draft Alliant Energy Center Vision and Implementation Framework document was released on August 7th and is available for immediate download here. The Master Planning Oversight Committee will hold a meeting on Monday, September 11th at the City-County Building to take public input on the document before acting on it. Comments on the document can be provided in-person at the meeting or by sending an email to

The Alliant Energy Center is a key regional asset that serves as a dynamic convening campus providing an exceptional and authentic experience for the community and visitors alike. The seamlessly integrated campus serves as a catalyst for a vibrant destination district driving tax base growth and increased access to economic opportunity for area residents.



Draft Vision Statement

The purpose of the Vision and Framework document is to set a course for strategically directing future investments in the facilities to increase the tax base and economic/event activity in a manner that best reflects the region’s economic, social, environmental and equity priorities. The document represents the culmination of the second phase of a four-phase, multi-year effort to develop a strategic vision and market-driven, financially sustainable design and plan for the entire 164-acre Alliant Energy Center campus. Phase 1 saw the completion of a Market, Financial, Facility & Impact Analysis, and Phase 3 will see the preparation of a detailed AEC Campus Master Plan in 2018 followed by implementation and improvements to the campus in Phase 4 over the following years.












The Polco Survey Results are in!

From late May through the end of July more than 300 people answered at least one of the five questions related to the AEC visioning process. The following is a summary of results, and complete results to each question can be found here. Thank you to everyone who took the time to participate!


  • 53% of respondents attend 1-2 events a year; 30% attend 3-5
  • Festivals and consumer shows were the most frequently attended events at 26-27% followed by concerts at 18%
  • 88% felt concerts, festivals, and sports are an important part of living in Dane County
  • 65% believe supporting a high quality of life is the AEC’s most important role (as opposed to generating economic impacts)
  • When asked what would make them visit the campus more frequently, most respondents said “A Walkable District Feel” (35%) with “Restaurants and Retail” second at 27%


Neighborhood Meeting Summaries

On July 18th and 19th, meetings were held with residents of the neighborhoods in direct proximity to the Alliant Energy Center campus. Participants worked in small groups to discuss issues concerning area connections, the creation of a destination district around the AEC, and improved equity and access to the AEC and surrounding area. In addition, each participant completed a survey and open-ended questions on their Big Ideas for the AEC and how the AEC can be a better neighbor. A full summary of the results of both meetings can be found here.


Where You Weight In . . .

Comments on the draft Vision and Implementation Framework document can be provided in-person at the public meeting or via email at


Master Planning Oversight Committee

Public Meeting on Draft AEC Vision and Implementation Framework Document

September 11, 2017

City-County Building (room TBA)

210 Martin Luther King Jr, Blvd.

Madison, WI 53703

If you have questions or you are interested in learning more about the AEC Master Plan Visioning Process, please check back to this website for updates and
contact us by sending your comments to our Dane County offices.