The Alliant Energy Center is a key regional asset that serves as a dynamic convening campus providing an exceptional and authentic experience for the community and visitors alike.
The seamlessly integrated campus serves as a catalyst for a vibrant destination district driving tax base growth and increased access to economic opportunity for area residents.
Alliant Energy Center 2023
- AEC Market Report 02_13_24
- AEC Market Report Exec Summ 02-13-24
- Neighborhood Meeting Open House Summary 9.14.23
- Alliant Energy Center Community Meeting Organization Meeting Summary
- Alliant Energy Center Community Leaders Forum Presentation
Alliant Energy Center 2021
- Alliant Energy Center Campus Master Development Project RFP
- 2016-2020 Planning Process Summary Presentation
Alliant Energy Center Exhibition Hall Expansion 2020
Alliant Energy Center Campus Master Plan 2018
The Alliant Energy Center (AEC) Campus Master Plan is the product of an 9-month planning process completed by Perkins + Will. The Campus Master plan builds of off the Market, Financial, Facility, and Impact Analysis the Vison and Implementation Framework previously completed by the Oversight Committee. The compelling and feasible Plan addresses and balances the desired vision for the campus with the evolving needs of visitors, convening industry, and growing regional community. The Campus Master Plan presents a clear roadmap for improvements to the campus and facilities over the near and long term.
- AEC & DDVS Joint Cover Letter
- AEC & DDVS Fact Sheet
- AEC Campus Master Plan - Executive Summary
- AEC Campus Master Plan Document (2018)
- AEC Campus Master Plan Appendix
Destination District Vision & Strategy 2018 
The Destination District Vision & Strategy (DDVS) is the product of a 6-month public/private collaborative planning effort undertaken simultaneously with Alliant Energy Center Campus Master planning process. The DDVS creates a 15-year vision to transform under-optimized lands between the downtown and the Beltline into a cohesive and recognizable destination district and economic catalyst for our region anchored by the Alliant Energy Center, lakefront and extensive public open spaces.
- AEC & DDVS Joint Cover Letter
- AEC & DDVS Fact Sheet
- Destination District Vision & Strategy Document (2018)
- DDVS Acknowledgements
- DDVS Appendix
AEC Vision and Implementation Framework Document 2017
The purpose of the Vision and Framework document prepared by Vandewalle & Associates, was to set a course for strategically directing future investments in the facilities to increase the tax base and economic/event activity in a manner that best reflects the region’s economic, social, environmental and equity priorities. The document represents the culmination of the second phase of a four-phase, multi-year effort to develop a strategic vision and market-driven, financially sustainable design and plan for the entire 164-acre Alliant Energy Center campus.
AEC Market, Financial, Facility, and Impact Analysis 2016.jpg)
This report prepared by team led by Hunden Strategic Partners identifies the AEC’s current economic impact and potential improvements to AEC facilities and their associated costs and impacts. The report provided the Oversight Committee and community with several options to consider for making improvements to core AEC facilities as well as other improvements that could be added to the campus and surrounding area to create a more interesting and attractive destination for local residents as well as out of town visitors.
AEC Newsletters
- Alliant Energy Center User Profile: Reebok Crossfit Games
- Making the Vision a Reality
- Feature Article - Alliant Energy Center: A Master Plan is in the Works
- Proposed Facility Improvements to Alliant Energy Center Arena
- Proposed Facility Improvements to Veterans Memorial Coliseum
- Proposed Facility Improvements Exhibition Hall
- Proposed Campus Improvements
- Destination District Public Event Flyer
- Alliant Energy Center User Profile: World Dairy Expo
- Feature Article: Planning a Destination District
AEC May Newsletter, 2019
AEC Public Comments, Survey and Workshop Results
- Neighborhood Meeting at Penn Park Open House Summary 9.14.23
- Public Input and Documents Received (Updated 10.22.18)
- Leadership Greater Madison Exercise & Feedback (7.24.18)
- AEC Campus Master Plan Open House Comments
- AEC Informational Meeting for Area Neighbors - Meeting Comments (6.6.18)
- Comments received from Capitol View neighborhood (9.11.17)
- Visioning Workshop Input (July 18 and 19 Workshops)
- Visioning Workshop Survey Results (Updated 7.28.17)
- AEC Neighborhood Survey Summary
- Comparison of POLCO Responses from Community and Neighborhoods
- POLCO Question Summaries
- Equity Workshop
- Destination District Workshop
- Connections Workshop
Joint Alliant Energy Center Campus Master Plan and Destination District Public Event October 2018
On October 15, 2018 Perkins + Will, the consultant team leading the Alliant Energy Center Campus master planning process, presented the draft Alliant Energy Center Campus Master Plan. Following their presentation, Vandewalle & Associates presented the draft Destination District Vision & Strategy for the surrounding area. The consultants facilitated engagement activities that included real time keypad polling and interactive stations where community members could talk with the consultants and the Alliant Energy Center Comprehensive Master Plan Oversight Committee.
You can view the presentation and polling results below!
- Joint Alliant Energy Center Campus Plan and Destination District Vision & Strategy Presentation
- Keypad Polling Results
AEC Open House June 2018
The AEC held an Open House for the community on June 18-19, 2018. You can view informational boards and the comments received from the event below.
Destination District Vision & Strategy Public Event September 2018
Vandewalle & Associates hosted the Destination District Vision & Strategy Public Event September 12, 2018. The meeting consisted of a presentation of ideas and opportunities that could shape a destination district, followed by keypad polling to measure the relative priority among the many ideas presented. Following the presentation regarding the Destination District Vision & Strategy, event attendees were provided with individual worksheets to complete then discuss among their table group, where they would vote on their top responses for each question. The top responses for each question were then presented to the full event group. You can view the presentation, keypad polling, and individual and small group discussion results below.